African prints wow global fashion industry
Beautiful things, made by Africa, delivered globally. This is how best to summarize Ananse Africa, a
Startup ecommerce platform, launched today, in Johannesburg and Lagos, connecting African
designers with local and international consumers.
The platform showcases the rich and diverse tapestry of Africa’s creative talent and simplifies international ecommerce payments and logistics for
creative entrepreneurs on the continent.
Ananse has partnered with the Mastercard Foundation and logistics market leader DHL, to rollout the
‘most comprehensive, pan-African ecommerce platform’ to support creative entrepreneurs like fashion
designers and artists to enable them to grow their businesses.
“The Mastercard Foundation partnership with Ananse will enable African fashion brands to sell over
1 million garments over the next three years with75% sourced from African suppliers and
70% participation from women. This will provide a significant boost to the creative economy sector,”
Said Mastercard Foundation Country Head, Nigeria, Chidinma Lawanson.
This valuable business tool will enable artists, fashion designers, artisans, and small businesses along
the fashion and art value chains, conduct trade and expand their businesses, leveraging the power of
the internet in a cost-effective way. With countries around the world imposing COVID-19 restrictions
on physical retail and international travel, consumers are increasingly switching to online shopping,
resulting in a sizeable decrease in the revenues of small businesses like tailors and fashion designers.
“We are not only making it easy for consumers around the world to shop from fashion designers and
artists across Africa, but also making it straight forward for creatives to manage the payments and
logistics functions necessary to complete an ecommerce order,” said the company’s founder Sam
Mensah, a Ghanaian ex-Silicon Valley executive and fashion entrepreneur.
Ananse’s ecommerce and POS solution is simplifying trading in both the physical and digital worlds
for creative entrepreneurs in Africa. Ananse provides creative merchants with full support, including
production training, quality assurance, online payments, order processing, and packaging. The
technology solution aims to solve the key problems that prevent African fashion designers, artisans,
and artists from being commercially viable and successful.
Speaking at the Ananse launch, Leendert van Delft, DHL Vice-President for Global eCommerce
spoke of the company’s experience as the fashion retail and art industry’s leading global logistics
partner. “For decades, we have pioneered solutions to meet the needs of artists, designers, retailers,
and customers by making it our mission to provide these businesses with exceptional service that
translates to a competitive edge. Through our collaboration with Ananse, we are delighted to offer
fast and efficient international logistics solutions that have proven critical to countless startups over
the years,” said van Delft.
Furthermore, Ananse announced that it has also formed a strategic media partnership with Trace TV
to promote the work of African fashion designers, artists, and artisans to its millions of viewers
globally. Curated content on ananse.com will enable shoppers to explore, get inspired, and enjoy the
work of African fashion designers and artists in an engaging manner.
