November 15, 2017
The International Chamber of Commerce Nigeria (ICCN) says it will promote effective self-regulation of marketing and advertising communications, to strengthen confidence and enhance economic growth.
Mrs Olubunmi Osuntuyi, Secretary, ICCN, disclosed this in a statement issued on Wednesday in Lagos.
She said that the Annual Dinner celebration of the chamber on Nov. 24 would be a platform for commemorating the 80th anniversary of the ICC’s Marketing and Advertising Code.
“For 80 years, the International Chamber of Commerce (ICC) Commission on Marketing and Advertising has worked tirelessly to promote its core mission: advancing principles of responsible commercial communication through effective self-regulation.
“An overarching principle of the ICC Code is that marketing communications must be legal, decent, honest and truthful; considering how the communication is likely to be interpreted by the primary target audience.
“Advertising is the vehicle through which consumers become informed of goods and services that are of interest to them, so it is central to economic growth,” the secretary said.
Osuntuyi said that ICC Marketing Code had served as a “gold standard” for responsible commercial communications throughout the world, with translations available in 11 languages.
According to her, Sir Steve Omojafor, Chairman, STB McCann Nigeria, will be the Keynote Speaker at the occasion.
She noted that ICC’s support for freedom of commercial communications, responsible marketing communications and guidance on responsible marketing to children and teens was reflected in a variety of useful reference documents.
The News Agency of Nigeria (NAN) reports that ICC global network comprises over six million companies, chambers of commerce and business associations in more than 130 countries.
More than 2,000 experts drawn from ICC’s member companies feed their knowledge and experience into crafting the ICC stance on specific business issues.
The United Nations, the World Trade Organisation, the G20 and many other intergovernmental bodies, both international and regional, are kept in touch with the views of international business through the ICC.
The ICC was founded in 1919; ICC Nigeria became a member of the world body in 1979 and was re-organised in 1999, sequel to the realisation of the benefits that the business community could derive from its activities.
