KONGA103.7FM spotlights SMEs with unmatched media reach

From L-R-Lilian Duru-Valentine, Head, Konga Radio, Ifeoma Ajumobi, Head, Konga Communications and Princess Okumagba, Founder, LaCreme Crafts

Small and medium-sized enterprises (SMEs) often face challenges in gaining visibility and scaling their operations in Nigeria’s vibrant but highly competitive business landscape. Against this backdrop, KONGA 103.7 FM has emerged as a trusted champion for business owners, innovators, and market disruptors.

Through its flagship programme, The Market Square with Lilian Duru-Valentine, the station has created a unique platform where entrepreneurial stories are shared, ideas are refined, and business potential is showcased to a wide and diverse audience.

From R-L-Lilian Duru-Valentine, Head, Konga Radio, and TOYIBAT

Since its launch, The Market Square has quickly become a hub for business conversations in Lagos and beyond. In just its first few months, the programme has featured over 100 entrepreneurs, business leaders, and industry experts across sectors. These guests represent markets valued between ₦5 billion and ₦10 billion annually, demonstrating the programme’s reach across Nigeria’s commerce ecosystem.

Among the standout SMEs recently profiled on the show are Toyyibah Shehu-Mohammed and Princess Nyore Okumagba. Toyyibah Shehu-Mohammed is the Creative Director of FarhM’s Food and Sauce Global Limited, producers of the popular FarhM’s Chilli Sauce (Shitto), Village Pot Sauce, and ÒFÀDA Sauce. Drawing from her rich Ghana–Nigeria heritage, Toyyibah blends tradition with innovation to craft healthy, flavour-packed sauces and oils for today’s health-conscious food lovers.

Princess Nyore Okumagba, popularly known as Lacreme, is the Founder and Creative Director of Lacreme Crafts. Based in Lagos, the brand has become a leading Nigerian name in premium resin creations and craft supplies. Nyore combines artistry with entrepreneurship, empowering hobbyists, DIY enthusiasts, and small business owners through quality products, training, and events, while advancing creativity and community within Africa’s growing craft industry.

For KONGA103.7FM, The Market Square is more than a programme. It is an economic catalyst, bridging SMEs and their target markets and driving community growth through engaging and impactful content.

KONGA103.7FM is a leading commerce and hit music station in Lagos, Nigeria, committed to delivering quality programming that informs, educates, and entertains. Streaming worldwide on kongafm.com, the station blends commerce with culture.