March 29, 2024
Spotify, a global streaming platform, says Nigeria’s Podcast listenership and gospel music streams have increased from 2022 to 2024 by 482 per cent and 1228 per cent respectively.
Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa, who disclosed this in a statement on Friday, said this was in celebration of Easter.
Okumu said “the growth in Gen Z’s engagement with gospel content on Spotify is a testament to its growing popularity.
“Spotify data reveals a significant rise in both podcast listenership and gospel music streams in Nigeria,
“In Nigeria, podcast listenership has increased by 482 per cent and for gospel music streams, there is an increase of 1228 per cent.
“For Kenya, we have increase in podcast listenership at 69 per cent and on gospel music streams, we have an increase of 365 per cent.
“For podcast listenership in South Africa, we have an increase of 44 per cent and in Ghana, we have 85 per cent.
“And for gospel music streams in South Africa, we recorded 288 per cent increase while in Ghana, there is a 329 per cent increase.”
According to her, enthusiasm is further reflected in the creation of user-generated playlists.
She said this had Nigeria boasting of over 140,000, South Africa surpassing 470,000, Kenya exceeding 70,000, and Ghana with more than 45,000 gospel playlists curated by Gen Z users.
“It promises to be fun while also offering a spiritually ethereal experience for lovers of the Christian faith.
“The Spotify Easter “He is Risen” hub is your one-stop shop for all things gospel. It is a treasure trove of playlists overflowing with lenten selections for quiet reflection, vibrant Christian and Gospel music from across Africa.
“Individuals can dive deeper with a selection of enriching podcasts of sermons, bible study sessions, daily devotions and prayers from inspiring preachers that will fuel your faith journey and keep your spirit strong,” she said.
